Crankypantsing

Adventures in Advertising

Wendy’s has a new television commercial in high rotation right now for something called a Frescata Sandwich.  Now, first, I don’t think I’d make a habit of eating anything with scat in the name.  I’m just sayin’…  Second, it’s advertised as being made with something called “artisan” bread.  Now, correct me if I’m wrong, but doesn’t the descriptor “artisan” imply that one might expect said bread to be handcrafted by an actual artisan?  Highly unlikely, so I’m calling Bullshit.